iPhone 14 buying is down
Apple launched the iPhone 14 series last year. It originally wanted to drive overall mobile phone sales with the iPhone 14 Plus, an affordable large-screen model. Unexpectedly, consumers flocked to buy high-end Pro models because of insufficient specification upgrades; New colors will be launched for the iPhone 14 in the spring to stimulate buying.
The well-known whistleblower “ShrimpApplePro” pointed out on Twitter that the official will bring a new “mustard yellow” color scheme to the iPhone 14. There is a difference, the tone is a darker dark yellow; however, the news did not indicate that the new mustard yellow color is exclusive to the iPhone 14 and iPhone 14 Plus, or that the iPhone 14 Pro and iPhone 14 Pro Max will also have new colors added simultaneously.
In fact, in the past, Apple has launched new colors for the iPhone on sale many times in the spring conference, such as the purple of the iPhone 12, and the green and pine cyan of the iPhone 13. Come in new colors.
The specifications of the iPhone 14 and 14 Plus are far from those of the high-end Pro models. Apart from the fact that the chip has not been upgraded, they also do not have a dynamic island. Therefore, sales have been dismal after they went on sale. As a result, Apple’s revenue and profit in the last quarter fell short of market expectations. However, if the iPhone 14 really brings a new color scheme at the spring launch, it will not only spark a new topic, but it is also expected to drive sales.