Netflix Squid Game and other products sold in special area
Video streaming giant Netflix to join the US retail giant Wal-Mart (Walmart), the establishment of digital access to the sale of “Squid game”, “Strange Story” merchandise such as its popular program. This will help Netflix increase the visibility of its products and expand new sources of revenue.
The Wall Street Journal reported that Wal-Mart announced on the 11th that it had set up a special area on its official website to sell Netflix products. Netflix itself has an online store, Netflix. shop, which is the first time to set up an online store with a national retailer.
Netflix and Wal-Mart have established a cooperative relationship mainly to expand new revenue sources in addition to the core subscription business, and to continue to market content outside of their own platforms.
Wal-Mart’s merchandise ranges from toys for the children’s show “Cocoa Melon Singing Children’s Songs”, baking utensils for the reality show “Cooking at the Chef”, to the latest popular Korean drama “Squid Game” T-shirts. Many products are only sold exclusively at Wal-Mart.
Although Netflix has more than 200 million global subscriptions and is the world’s largest streaming service platform, its growth has slowed recently, especially in the United States. In order to attract new customers and retain old customers, Netflix has also begun to enter the game field.
Netflix products such as T-shirts, stickers, and dolls can be bought in other retailers’ online malls, while Netflix’s own online store focuses on young and urban consumer groups, while Walmart sells products aimed at the middle class and the working class. Simon, the vice president of Netflix’s consumer products department, said, “We want to keep in touch with fans, no matter where they are, maybe through our largest online store in Walmart, or maybe the more refined Netflix.shop.
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